When you pay
- $0 today — No upfront payment required. You don’t need a credit card to preview your listing or explore your plan options.
- Flat fee at closing — Your fee is deducted from your sale proceeds by the title company at the time of closing:
- Essentials: $995
- Pro: $2,495
- Elite: $3,995
- If you don’t sell — The only charge is a $149 cancellation fee, and only if you cancel before accepting an offer. If your home doesn’t sell and you never accepted an offer, you owe nothing else.
There is no annual or monthly fee. You pay once, at closing, only if your home sells.
The $149 cancellation fee
The cancellation fee is the one exception to Fortify’s no-upfront-cost model — and it’s intentionally minimal. Here’s exactly how it works:- It applies when you cancel your listing before accepting any offer.
- It is the only charge if your home does not sell.
- There is no cancellation fee after you have accepted an offer — at that point, your full flat fee becomes due at closing as part of your sale proceeds.
- It covers the broker time, MLS processing, and administrative work involved in listing your home on the MLS.
Upgrade fees
There are none. You can upgrade from Essentials to Pro, or from Pro to Elite, at any point in your sale — including after an offer comes in. You pay only the difference in plan pricing, and that difference is still collected at closing, not upfront.Fee cap
Fortify’s flat fee applies to homes priced up to $3,000,000. If your home is priced above this threshold, contact Fortify directly to discuss your options before activating a plan.What is NOT included in your flat fee
Your Fortify flat fee covers MLS listing, broker supervision, and plan-specific services. The following are standard closing costs that are separate from Fortify’s service:- Buyer-agent compensation (if you choose to offer it — this is optional and set by you)
- Title and escrow fees
- Transfer taxes
- Prorated property taxes
- HOA fees or transfer fees
- Recording fees