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Fortify Listings puts your home in front of every serious buyer on the market — on the MLS and 100+ sites including Zillow, Realtor.com, Redfin, and Homes.com — for a flat fee paid at closing, only if your home sells. A licensed Florida broker personally reviews and submits every listing. You keep the equity you’ve built, and you never pay a percentage-based commission.

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What Fortify Is

Selling a home used to mean choosing between two extremes: go it alone as a For Sale By Owner (FSBO) and risk limited exposure, or hire a full-commission agent and hand over 5–6% of your sale price. Fortify is the middle path. With Fortify, a licensed broker handles the critical work — MLS entry, syndication, compliance with Florida real estate law, and (on higher-tier plans) pricing strategy, offer guidance, and closing coordination — while you stay in control of your sale. You set the price, you set the timeline, and you decide how much (if anything) to offer a buyer’s agent. You simply stop paying a percentage for services you may not need. Your flat fee is due at closing, only if you sell. If you cancel before accepting an offer, you pay a $149 processing fee — nothing more.

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What You Get

MLS Exposure

Your listing goes live on the MLS in approximately 24 hours and syndicates automatically to Zillow, Realtor.com, Redfin, Homes.com, and 100+ additional real estate sites. Buyers and their agents find you exactly where they’re already searching.

Broker Oversight

Every listing is entered by a licensed Florida broker — not a virtual assistant, an algorithm, or a fill-in-the-blank form. Your listing complies with MLS rules and Florida real estate law from day one.

Transparent Pricing

One flat fee, paid at closing. No upfront costs, no hidden charges, no percentage of your sale price disappearing at the closing table. You know exactly what you’ll pay before you commit.

Flexible Plans

Choose the level of support that fits your confidence and your situation. Start with MLS exposure only, or add automated showings, a lockbox, pricing strategy, and full closing coordination. Upgrade anytime with no upgrade fees.

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Who It’s For

Fortify is built for home sellers who know their market, trust their instincts, and want professional-grade exposure without paying a professional agent’s full commission. You might be:
  • A seller who has already done your research and just needs your home on the MLS
  • Someone who has bought and sold before and is comfortable managing showings and negotiations
  • A homeowner who wants broker backing for compliance and peace of mind — but not hand-holding at every step
  • Anyone who would rather keep tens of thousands of dollars in equity than write a check based on a percentage of their home’s value
You stay in control. Fortify provides the licensed infrastructure.
Ready to see what each plan includes and what it costs? Head to Plans & Pricing for a full breakdown of Essentials, Pro, and Elite — including a side-by-side feature comparison and a savings calculator example.
Want to understand exactly how the process works from your first click to closing day? See How Fortify Works.