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After you complete your listing details in the platform, your listing moves through two final steps before it’s active in the MLS: a licensed broker review and your own final approval. Nothing is posted to the MLS automatically — you control when your listing goes live, and you see the final version before it does.

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Broker review

Every Fortify listing is reviewed by a licensed broker before MLS submission. This isn’t a rubber stamp — it’s a substantive compliance and accuracy check that protects you from having a listing rejected by the MLS or flagged for issues after the fact. The broker checks:
  • MLS rule compliance — field requirements, formatting rules, and data standards vary by local board; the broker verifies your listing meets them
  • Disclosure completeness — Florida law requires specific disclosures; the broker confirms required documents are present and properly completed
  • Listing field accuracy — bedroom and bathroom count, square footage, property type, and other key data fields are verified for internal consistency
  • Photo quality and count — photos are checked against MLS minimum requirements and your plan’s allowances; technically non-compliant images (wrong aspect ratio, low resolution, prohibited content) are flagged before submission
If the broker finds anything that needs attention, Fortify contacts you before proceeding. Most listings clear this step without changes.
Pro and Elite listings receive an enhanced broker review that includes a broker pricing and positioning review — a CMA-based analysis of your asking price relative to comparable active and sold listings. This happens before your listing goes to the MLS, giving you the opportunity to refine your price with data before buyers see it.

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Your final approval

After the broker review is complete, you receive the final version of your listing for your sign-off. This is the exact listing that will be submitted to the MLS — the description, photos, pricing, buyer-agent compensation, and all data fields. Review it carefully. If anything still needs to be adjusted, this is your last opportunity before it goes live. Once you approve, submission to the MLS moves forward.

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The go-live sequence

1

Submit your completed listing

After filling in all required details — price, photos, disclosures, and showing preferences — submit your listing from within the Fortify platform. This triggers the broker review queue.
2

Broker review

A licensed broker reviews your submission for MLS compliance, disclosure completeness, field accuracy, and photo quality. This typically completes within a few hours during normal business hours. If anything needs your attention, Fortify will reach out before proceeding.
3

Receive the final listing version

Once the broker review is complete, you receive the final version of your listing to review. This is exactly what will be submitted to the MLS — check every detail before approving.
4

Give your approval

Approve the listing from your seller dashboard. Nothing is submitted to the MLS until you click approve. If you want to make a last-minute change, do it before approving — edits after submission are subject to your plan’s edit limits.
5

MLS activation

Your listing goes active in the MLS within approximately 24 hours of your approval. Once active, buyer agents can view it, request showings, and submit offers — the same as any traditionally listed home.
6

Syndication to Zillow, Realtor.com, Redfin, and 100+ sites

Syndication to major buyer-facing sites begins automatically once your listing is active in the MLS. Most sites update within a few hours of MLS activation. Some platforms, including Zillow and Realtor.com, can take up to 24–48 hours to fully reflect a new listing.Your listing syndicates to:
  • Zillow
  • Realtor.com
  • Redfin
  • Homes.com
  • 100+ additional real estate sites

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After you go live

Once your listing is active, your seller dashboard becomes your primary management hub. From there you can track listing status, view showing requests (Pro and Elite), monitor days on market, and submit change requests. Making edits after going live: Listing changes — price adjustments, description updates, photo swaps — are submitted through the platform and processed by the broker. Most changes go live within 24 hours of your request, subject to your local MLS rules.
  • Essentials: 3 listing edits included after going live.
  • Pro and Elite: Unlimited edits after going live, subject to MLS rules.
Upgrading your plan: You can upgrade from Essentials to Pro or Elite, or from Pro to Elite, at any point during your listing period — including after you receive an offer. There are no upgrade fees and no penalties. Many sellers upgrade to Elite when an offer arrives and they want broker guidance reviewing the terms.
If you’re on Essentials and want to upgrade before your listing goes live — for example, to get the pricing review or the lockbox — upgrade before you submit. You’ll get the full benefits of your new plan before broker review begins.

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Frequently asked questions

Broker review typically completes within a few hours during normal business hours. If you submit your listing in the evening or over a weekend, review will complete the next business day. You’ll receive a notification when your final listing version is ready for your approval.
Contact Fortify support as soon as possible if you need to make a change after submitting. If the broker review hasn’t started yet, changes can typically be accommodated. Once review is underway or complete, changes go through the standard post-live edit process and count against your plan’s edit limit.
If the broker review turns up something that needs attention — a missing disclosure, a field that doesn’t match MLS requirements, a photo that doesn’t meet quality standards — Fortify contacts you directly with what’s needed. You make the correction and resubmit. This is uncommon, but the broker review exists specifically to catch these issues before your listing reaches the MLS rather than after.
Log in to your seller dashboard and submit your change request through the platform. The broker processes most edits within 24 hours, subject to your local MLS rules. Common edits include price changes, description updates, photo additions or replacements, and showing preference adjustments. Pro and Elite sellers have unlimited edits; Essentials sellers have 3 edits included with their plan.