Getting your home on the MLS with Fortify takes five straightforward steps — no agent meetings, no upfront payments, and no long-term contracts. You enter your address, a licensed broker prepares your listing details, you choose the plan that fits your needs, and your home goes live across the MLS and 100+ sites in roughly 24 hours. You pay your flat fee at closing, and only if your home sells.
Enter Your Address
Start with your property address — no account creation, no credit card, no commitment. Fortify immediately begins preparing a free listing preview using your address and publicly available property data. You’re not locked into anything at this stage; you’re simply taking a look.
Review Your Listing Preview
A licensed broker reviews and prepares your listing details before you ever see them. When your preview is ready, you can adjust the description, confirm the property details, and make sure everything accurately represents your home. Nothing goes to the MLS until you approve it.
Choose Your Plan
Select the level of service that matches your situation. Essentials gives you MLS syndication and broker-reviewed listing entry. Pro adds an electronic lockbox, automated showing management via ShowingTime, unlimited photos, and priority phone support. Elite includes broker pricing strategy, offer review and negotiation guidance, and full contract and closing coordination. If your needs change, you can upgrade to a higher plan at any time — with no upgrade fees.
Go Live Everywhere
Once you confirm your plan and listing details, your home goes live on the MLS in approximately 24 hours. From there it syndicates automatically to Zillow, Realtor.com, Redfin, Homes.com, and 100+ additional real estate sites. Buyer’s agents searching the MLS will see your listing alongside every other active property in your area.
Sell, Then Pay
When your home sells, your flat fee is collected at closing — the same way a traditional agent commission would be. If your home doesn’t sell and you decide to cancel before accepting an offer, you pay only a $149 processing fee. There are no monthly fees, no renewal charges, and no percentage of your sale price owed to Fortify.
You can upgrade your plan at any point in the process — even after your listing is live and you’ve started receiving offers. Moving from Essentials to Pro or Elite never costs an upgrade fee; you simply pay the difference in the flat fee at closing.
What “Broker-Reviewed” Actually Means
Every Fortify listing is submitted to the MLS by a licensed Florida broker, not a virtual assistant, an outsourced data-entry team, or an automated system. This matters for several reasons:
MLS compliance. Each Multiple Listing Service has its own rules governing what can and cannot appear in a listing — from photo requirements to required disclosures. A licensed broker is responsible for ensuring your listing meets those rules before it goes live.
Florida real estate law. Florida statute and FREC (Florida Real Estate Commission) rules govern how properties must be represented in the marketplace. Because a licensed broker is the one entering and supervising your listing, your listing operates within those legal requirements from day one.
Accuracy and representation. A broker reviews your listing details for completeness and accuracy — not just to check boxes, but to make sure your home is presented in a way that attracts qualified buyers and holds up through the transaction.
Fortify holds an active Florida Broker License (BK3556019), verifiable at MyFloridaLicense.com. The service also operates in Arizona and Tennessee under the applicable state licenses. 