> ## Documentation Index
> Fetch the complete documentation index at: https://help.fortifylistings.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Set Up Your Listing: Price, Photos, and Disclosures

> Complete your listing in the Fortify platform — set your asking price, upload photos, add seller disclosures, and configure showing preferences.

Once you've reviewed your listing preview, chosen a plan, and signed your listing agreement, you move into the Fortify platform to complete your listing details. This is a short, guided process — not a long form. You provide the information that public property records don't capture: your asking price, buyer-agent compensation, photos, seller disclosures, and how you want showings handled. Most sellers finish in under 15 minutes.

## Completing your listing

<Steps>
  <Step title="Set your asking price">
    Enter the price you want to list at. You're in full control of this number — Fortify doesn't set it for you. You can also adjust your price after going live at any time.

    **Pro and Elite sellers:** Before your listing goes live, your broker conducts a comparative market analysis (CMA) and walks through pricing and positioning with you. This review happens after you submit your details and before final MLS submission, so you can refine your number with data before buyers see it.

    **Essentials sellers:** You set your own price based on your own research. Your seller dashboard gives you real-time listing status, and you can adjust your price after going live within your plan's included edits (3 edits after going live).
  </Step>

  <Step title="Set buyer-agent compensation">
    Decide whether to offer a buyer-agent commission and, if so, how much. This is entirely your choice — Fortify lists whatever you decide accurately in the MLS. You're not required to offer anything.

    You can change this amount at any point before accepting an offer. See the [Buyer-agent compensation](#buyer-agent-compensation) section below for more context on how this decision affects your sale.
  </Step>

  <Step title="Upload your photos">
    Upload the photos that will appear in your MLS listing and on every syndication site. Photo limits depend on your plan:

    | Plan       | Photo capacity                                         |
    | ---------- | ------------------------------------------------------ |
    | Essentials | Up to 25 photos                                        |
    | Pro        | Expanded (unlimited where permitted by your local MLS) |
    | Elite      | Expanded (unlimited where permitted by your local MLS) |

    See the [Photo tips](#photo-tips) section below for guidance on getting the most out of your upload.
  </Step>

  <Step title="Complete your seller disclosures">
    Florida law requires sellers to disclose known material defects and certain property conditions to buyers. The Fortify platform guides you through each required disclosure form — you answer questions about the property's condition, systems, and history. This step is mandatory and must be complete before your listing can go to broker review.
  </Step>

  <Step title="Set showing preferences and access instructions">
    Tell Fortify how you want showings handled — your available windows, how much notice you require, and how agents will access the property.

    **Pro and Elite sellers** configure showing preferences through ShowingTime (or equivalent), which automatically enforces your availability and sends showing confirmations.

    **Essentials sellers** specify their preferences in the platform, and communicate access details directly to buyer agents who contact them.
  </Step>
</Steps>

## Photo tips

Your photos are the first thing buyers see — on Zillow, Realtor.com, Redfin, and everywhere else your listing syndicates. MLS rules and buyer expectations both reward quality here.

* **Shoot in landscape orientation.** The MLS and most real estate sites display photos horizontally — portrait-orientation photos will be cropped or letterboxed.
* **Use natural light where possible.** Open blinds, shoot during daytime, and avoid harsh shadows.
* **Lead with your strongest room.** Many buyers decide whether to keep scrolling based on the first photo. Most agents recommend starting with the front exterior or your best interior space.
* **Cover every room.** Buyers notice missing rooms and wonder why. Include all bedrooms, bathrooms, living spaces, kitchen, and any notable outdoor areas.
* **Aim for the maximum your plan allows.** More photos give buyers more confidence and reduce back-and-forth questions. If you're on Essentials, 25 well-chosen photos is a strong showing.

<Tip>
  If you're on Essentials and find yourself wanting more photos after going live, you can upgrade to Pro or Elite at any time — no penalties, no extra fees beyond the plan difference.
</Tip>

## Buyer-agent compensation

Offering buyer-agent compensation is optional. Whether to offer it, and how much, is entirely your decision — Fortify lists whatever you choose accurately in the MLS.

In practice, most sellers offer between 2% and 3% because it incentivizes buyer agents to show the property and expands the pool of buyers who can realistically make an offer. Buyers whose agents are uncompensated may be limited to buyers who are either unrepresented or whose agents have separate fee arrangements.

Some sellers choose not to offer any buyer-agent compensation — particularly when listing for a buyer they've already identified, or in fast-moving markets where buyer demand is high. There's no rule requiring you to offer anything.

**You can change your buyer-agent compensation amount at any time before accepting an offer** — including after your listing is live. If your listing isn't generating the showing activity you expected, adjusting the compensation is one lever worth considering.

## What if the preview had incorrect information?

The listing preview Fortify sends you is built from public property records, which aren't always perfectly current. If your bedroom or bathroom count, square footage, lot size, or any other field was wrong in the preview, correct it inside the platform when you complete your listing details.

Every field is editable before submission. Nothing goes to the MLS until the broker has reviewed your completed listing and you've given your final approval.

<Note>
  Florida law requires sellers to disclose known material defects and certain property conditions. Seller disclosures are a mandatory step in the listing setup process — your listing cannot proceed to broker review until disclosures are complete. The Fortify platform guides you through each required form.
</Note>

<Tip>
  Pro and Elite plans include unlimited listing edits after going live, subject to your local MLS rules. Essentials includes 3 listing edits after going live. If you anticipate needing to make frequent updates — price adjustments, description changes, photo swaps — Pro is worth the difference.
</Tip>